Pandora Advertisements

Music students/lovers, listen up! The future of music and streaming go hand-in-hand, so if you want to get paid for your lovely music, you should be aware of something currently going on with Pandora. The “free” streaming music service acts as a radio station with you as the programmer declaring what you like and don’t like. Pandora has realized, however, with the high cost of music licensing and needing more and more bandwidth, that they would supplement the music with both visual advertisements and audio ads. Anyone else annoyed by some of those ads?

Have no fear, Pandora unveiled an ad-free listening subscription: just $3 a month.

As much as I love hearing the ending piano part of “Layla” segueing into a Living Social ad, segueing into “Stairway To Heaven” sounds just a little bit nicer. It sounds like we aren’t the only ones. Digital Music News says:

The past has been discouraging (for Pandora subscriptions). In fact, just last year, founder Tim Westergren seemed to be giving up on premium. But the numbers are gradually getting better, and maybe the ‘annoyance whip’ can work.

Is commercial free Internet radio worth the cup of a Starbucks’ coffee? We think so. However, everyone is trying to get into the streaming business and become the Netflix of music so very soon Pandora will be sharing the marketplace with some ruthless competitors like Spotify, Apple and Google. In the meantime $3 a month seems like a fair price for unlimited ad-free streaming music at your fingertips.

-LAMA Staff

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