Indie Labels 12% of 2011 U.S. Sales
According to Soundscan, “Overall U.S. music sales rose 6.9% in 2011, as album sales increased for the first time since 2004. Indies accounted for just 12.1% of U.S. music sales last year.” These stats are promising since many of you release music on your own, with independent partners, or on an Indie label etc. What it truly means is that even with all the talk of internet and Indie artists ruling the world the major label musicians are still moving the most product. But don’t be discouraged. What this study doesn’t account for is other revenue streams – Touring, Merchandise, Ringtones, DVDs, and anything else you can think of! Plus don’t forget The Arcade Fire (on Indie label Merge) took home “Artist Of The Year” at The Grammys! Some of the most exciting music is being created on the indie level — with smart promotions, pr, marketing and social media, you could leverage the tools available today into a long term career.