The Iconic Michael Beinhorn Visits LAMA
Iconic record producer Michael Beinhorn stopped by LA Music Academy recently to give a Master Class for students in the Music Producer Program (headed by Sean Halley).
Known for producing seminal records like Soundgarden’s “Superunknown” and Herbie Hancock’s “Rockit”, as well as hits for artists like Aerosmith, Hole, Ozzy Osbourne, Red Hot Chili Peppers, Social Distortion, and many others, Michael spent a few hours with the students discussing producing music in the modern age. Up-and-coming music producers take note:
In order to create music that stands the test of time, you MUST be in touch with the part of yourself that has an emotional connection to things around you. So much of the music being made today is made in such a way that all real emotion is removed in the process. Consumers haven’t moved away from purchasing music because it’s readily available on the Internet – the reality is that people aren’t buying music because there is precious little new music that’s worth buying.
After a lengthy discussion that included listening examples, production stories, his production philosophies and a lengthy Q-and-A, he left them with this last thought: “if all that we’ve discussed is the reality of the current record industry, why in the world would you want to create music that sounds exactly like everything else? Humans are losing contact with one of our central means of communication – music – and I’m deadly serious. Now more than ever, it is of paramount importance that you go your own way.”
Visits from engineers and producers like Michael Beinhorn give real-world authenticity to the curriculum at LAMA, as well as giving students unique experiences that they can draw from for the rest of their careers.