5 Music Questions We Want Answered in 2013
Here are five questions we have for the music industry this year:
1. Will consumers take to Sonos?
A careful marketing campaign where promotional copies of the state of the art audio hardware were sent to key influencer’s means people are raving about Sonos. Sonos is music hardware that streams your digital music with HiFi sound and has no sound loss over wireless. It reminds us of the buzz surrounding Spotify when it first appeared in Europe. Bob Lefsetz talked about wirelessly connecting his system, then we heard Howard Stern’s producer Gary Dell’Abate eschewing it’s merits. With the economy back on the upswing and people buying homes again, upwardly mobile music fans now have the money to bring their homes into the musical 21st century. Will Sonos catch on or will an old stalwart like a Bose or Sony or Apple TV-like system beat them for the win?
2. Will the synchronicity of the internet and your car catch on?
Yes, we know that you can hook your smartphone up to your radio but we are talking about seamless integration here folks. Ford was on to something with Sync, but it’s reviews are mixed and overall user-friendliness is questionable. When you can drive your car and dial up your favorite Pandora stations or Spotify list, does that mean terrestrial radio is shaking in its boots? Probably not, but with distracted driving at an all time high, and laws coming into place, successful integration is desirable. We’ll see if it catches on more in 2013.
3. Will Apple step into the streaming game?
It is frequently mentioned in business that the first person to the game is not always the victor. Many have noticed the trends that digital paid downloads are on the downtrend while streaming is on the up and up. There is no doubt that Apple will step into the streaming game but could it be this year? Right now we’ve got Spotify and Google Play — has your life changed as much as ours by syncing a Spotify starred playlist to an iPad so you can listen to two gigs of music on an airplane? So will Apple take the Spotify format and enter the streaming world? Only time will tell…
4. Will YouTube reign supreme?
YouTube continues to be the number one destination for people to listen to music. Just over 5 years ago, what if we told you people would listen to music more on an online video site called YouTube than on radio, MTV and CDs combined? It’s incredible — now we have Psy and his one billion plus video views. When Spotify does not have a live version we switch to YouTube and vise versa. It certainly SEEMS like YouTube is not going anywhere for a while.
5. Are DJs the new rock star?
We have all seen the numbers. Will EDM continue to rule the live market? It’s Electronic HUGE for live music sales, especially in 2012. The bigger players in the concert industry like Live Nation have even taken notice. But some fans are questioning…check out this article, Is America killing EDM?
There you have it music fans! Do you want these questions answered as well? Or are there some we missed? Write your predictions in the comments.