Pandora Wants to be Your BFF, Musicians.


Pandora does not have the best reputation with musicians. Remember when they petitioned Congress to pay musicians less royalties? However, at this year’s CES founder Tim Westergren is taking baby steps to try and change that reputation. What’s first? Tour support.

According to this article in the LA Times Westergren:

“…talked about Internet radio as a means to generate income for performing artists (who don’t get paid at all by over-the-air stations) and insights. In particular, he touted Pandora’s ability to help artists figure out where to tour and promote their live shows to a receptive audience.”

It seems the idea is that sometime in the future Pandora could provide a map showing where your music is enjoyed and streamed the most across the world, then the musician could plan tours and marketing around this data. Google Analytics for streaming perhaps? Our biggest problem with this is that there is no concrete evidence that they are actually working on this. Why was this not implemented years ago! We had Pandora streaming during the Bush administration and you are just thinking about something like this?

With cloud storage services, Spotify and Google Music taking over, we appreciate that Pandora is trying to get back into the good graces of musicians but they have a lot of work to do!

-LAMA Staff

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