Modern A&R/NARIP Event & Music Business Roundtable at LAMA

Modern A&R/NARIP Event & Music Business Roundtable

Modern A&R/NARIP Event & Music Business Roundtable

They don’t call it the music business for nothing! Most of you fall to the music side: playing gigs, composing songs, recording albums. Then there is the business side: contracts, getting signed, licensing and more. Many musicians fall into the pitfall of only concentrating on music and ignoring the business. Thankfully LAMA has your back!

On Tuesday, July 30, 2013 at 6pm, LAMA is hosting the Modern A&R/NARIP Event & Music Business Roundtable. It’s only open to LAMA students/alumni and NARIP guests. The NARIP program will feature A&R and artist development experts Mark Mazzetti and Michael Carey. They will discuss how they have helped to create and sustain careers for superstar and indie artists (including Sting, Janet Jackson, Dishwalla, Aaron Neville, John Mayer, Robbie Williams, Will Smith, Rascal Flatts and others), guiding their careers to hit singles, platinum sales and global success.

Roundtable discussions include:

  • Developing all elements necessary to make a great record
  • Does anyone need “A&R” anymore?
  • Determine direction: song choice, production style, aesthetics
  • How to create hit songs:writing, co-writing or finding outside material
  • Recording, mixing, mastering: process and direction

What will you learn?

  • How to set realistic goals
  • How the A&R process can help make the right recording
  • How to set realistic goals
  • How the A&R process can help make the RIGHT recording
  • The relationship between record company (if any) and talent in the Internet Age
  • How to improve a song, and increase its impact and marketability
  • Necessary creative elements to sell music and establish a career

Don’t miss this insider’s peek at the artistic and economic realities of the fastest-changing business in the world. Most importantly, this NARIP program gives you practical information you can apply immediately to create a better record NOW.

Michael Carey, Founder & Creative Director, Resonation
Mark Mazzetti, President, Record Company In A Box
Tess Taylor, NARIP President, panel moderator

From the organizers:

This is NOT a technical discussion. NARIP’s program will focus on putting the most important creative elements in place, the right questions to ask, and how to come forth with the best possible creative product.

When and Where:

Tuesday, July 30, 2013
6:30 p.m. Registration opens
7:00 p.m. Program begins
8:15 p.m. Break
9:30 p.m. Program ends

LAMA College for Music Professionals — Performance Hall; 370 S. Fair Oaks Ave., Pasadena, CA 91105; 626-568-8850

More information about NARIP:

We’ll see you July 30!

-LAMA Staff

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